We definitely found ourselves pretty well established in our niche as Strange Motion 4x4. This is the name we used to create our Etsy shop, begin Shopify, Pinterest, and gain a following on Facebook and Instagram. However, we felt a bit limited by our name and decided to make some changes. What better time to rebrand than when building your own site? Thus, Strange Motion Co was born.
On April 20th we started a new Facebook page and created a new Instagram page. We rebranded our Etsy shops, Pinterest, and applied the changes to this site as well. May 10th was the day we fell into the TikTok hole, so we'll see where that lands us! Growth is harder than we remember and a lot has changed since we last focused on growing a community. We feel confident that rebranding and starting anew in social media was an outstanding move, though. Strange Motion 4x4 will still live on and help Strange Motion Co thrive!
This is what our new community looks like, compared to that of Strange Motion 4x4:
|12 May 2022||Strange Motion Co||Strange Motion 4x4|
Though not as many followers, we have nearly 37% of the organic reach. We're going to attribute this to the broader range of topics and content types we can share with Strange Motion Co and to the idea that Strange Motion 4x4's following was mostly inactive or "fake" accounts. This fresh start is already beginning to feel like a good idea!
Let's take a more in depth look at how our Instagram page's stack up against one another via Organic Reach over last 30 days (since just prior to the creation of Strange Motion Co):
Strange Motion 4x4
Keeping an eye on your numbers is key, Katelyn showed me that. It allows one to see if they are utilizing their time in a productive way and helps to keep one motivated to continue to grow. Diving into Instagram insights has shown us that beginning again has indeed been worth it and will, if things continue in a similar trend, pay off dramatically.